Search engine optimization is not something that you can just implement today and gain traffic from tomorrow. The process of working with SEO in an appropriate manner takes time. In fact, some companies take upwards of six months to get full integration and traffic creation. This is one of the things that most people don’t realize about this type of work. When hiring professional companies, they may not adhere to that notion, they may be implementing some bad ideas. If you hear or see that any given company recommends the following, walk away, and if you’re in the middle of services that are pushing the following things, it’s time to rethink optimization strategies today. The following are 5 more bad ideas in regards to optimization strategy.
5 – Irrelevant Link Strategies
One of the biggest components of search engine optimization as it stands today is the development of backlinks. Without these in place battling to the top of organic search is tough. It’s not an impossible task, but it’s absolutely difficult to manage. What some companies offer is bulk links from irrelevant sources. The thing that happens here is that you don’t even realize it’s happening until it’s too late. After all the work is in place, you will receive a listing of all the locations of the links, and that’s when you will find out. This is not a good idea. If you are going to hire someone, ask where the links are going to be placed first.
4 – Creating Phantom Social Networking Sites
Another thing that many companies are doing, which is not a good way to do business is to create phantom social networking profiles and sites. These will only boost the numbers and add an additional index for certain pages, but will not have lasting effects. This is the equivalent of a short term burst of traffic, and then a huge drop off. However, companies use this to prove that they are doing something good for the client. Don’t trust this type of work, as it will only come back as a penalty stricken problem within search results.
3 – The All Flash Web Design
Flash is a commodity that just will not go away. There are some amazing sites that are built in Flash and they provide a great deal of influence for their brands, but most sites are awful when designed in this manner, especially for SEO. The only sites that get away with this are large scale brands. For instance, if NIKE wants to do an all flash design, they will still have millions of visitors hitting their page. However, the average website, will not get the same fate.
2 – Heavy Scripting
1 – Buying Traffic Outright
There are some people that advocate traffic purchases. This is a bad idea because it will only provide 1 source of that traffic. This is not the same as PPC advertising, and should not be done at all. You will find that this cheap form of gaining visitors will only provide an ego boost when your numbers rise exponentially, and that’s it.
When it comes to getting noticed on the internet right now, you will need to factor in several elements that you cannot skip. In the past, you could skip a lot of the pieces of information collateral that would get you noticed on the web. In fact, some webmasters would just work on link generation, and would see a huge push in the right direction. If you focused on just one area, you would end up losing market share today. The reason why things have changed dramatically is simple, a lot of search engines have changed the way that they configure site design as a whole. They have changed the way that they move forward to a point where you will end up seeing a lot of detriment if you’re not following the rules. Without focusing on pure Professional SEO Services, you will end up dropping from rankings.
In some ways search engine providers are now bullies online. They push down rankings, they make sure to give people penalties and focus on changing the rules whenever they want. This is hard to develop into something positive for marketers on a grand scale. You could try to focus on building your pages out through the right implementation strategy, but it’s just something that will not happen without hiring someone that is going to be able to juggle all the different pieces together. The juggling act that is required to work within internet marketing today is something that is fascinating, as it is integral to the growth potential of your site.
You will want to chase the elements overall, and you will want to have someone that has your back when it comes to marketing collateral as a whole. Without the right marketing pieces in place, you will see your site get a spike and then drop. Shortcuts are especially dangerous today, and that’s why you have to look at building your page through the parameters of purity when it comes to optimization.
The DIY Route is Treacherous
For every one person that succeeds in marketing online through doing everything themselves, there are several other companies that are not seeing such a huge jump forward. That’s something that is definitely complicated, and definitely going to deal a death blow to sites left and right. If you focus on doing all the work yourself, you could gain leverage, but you will find that you can’t concentrate on multiple plans when you’re doing all the work yourself. Just think about the different elements that are involved with marketing for a second, and you will see why this is a matter of grave importance.
Let’s assume that you disregarded the aforementioned warning, and you were going to be an iconoclast in regards to marketing collateral. You could find yourself pushing through with marketing that is related to the world of internet marketing as a whole, but you would find yourself losing hits. The reason people lose hits online is because they focus on the wrong elements. Not only that, they don’t have the same kind of time that a professional has. Professional grade services today are going to gain leverage in the world of marketing, and will always trump DIY, it’s that simple.
The Purity of SEO Looks Tough
Pure search engine optimization is tough. It’s so tough that most people are going to shy away from it. The reason why you want this is because it’s hard to get penalized when you are working with these parameters. In fact, you will see that there is greatness that comes through when you are looking at pure optimization strategies. Search engines will rank you higher if you focus on this alone, and you do not take any type of shortcuts at all. There are a lot of shortcuts that can be taken, but if you stay away from them and you work on a methodical plan of moving forward, you will see a huge increase in the numbers.
Not only will the numbers gain huge amounts of leverage, you will see conversions, subscriptions, and much more. Purity matters in regards to your marketing, and it matters more so today than ever before. If you focus on building your pages right, you will gain market share while your competition drops off, the only thing that you should be concerned with though, is time frame.
The long term solutions that are related to traffic generation all hinge on whether or not you’re working with a diversity that comes through the marketing world of SEO. Search engine optimization today requires you to be firing on all cylinders. If you’re not working on all major cylinders today, you will end up making huge mistakes moving forward. You will see your rankings plummet, and when an algorithm shifts again, you will end up plummeting alongside your pages reach.
Focusing on the right elements moving forward is a good thing, but only if you have a professional solution on your payroll. If you focus on DIY, you will find that 40 hours a week, is not enough, you will need more help, and that will cause you to have serious problems with traffic, link generation and more.